



Building People First Culture
Key highlights of Organizational Success
Strategy & Structure
From Core to More Our Diversification Journey
Systems & Scale
Stepped towards Global presence and digital solutions
People & Culture
Strong Leadership & Key team in place
People Strategy
Our organizational success stems from a strong strategy, structure, and people focus. From crane rentals to global projects and digital solutions, our journey reflects continuous growth and diversification.
Guided by our E³ philosophy – Engage, Energize, Empower, we foster a culture where employees thrive, learn, and lead. Through six key HR pillars – governance, digital transformation, talent, experience, development, and rewards – we aim to build a purpose-driven, high-performing organization recognized as a Great Place to Work.
People First: HR Transformation

Engage
Creating an environment where employees can thrive, perform and contribute.

Energize
Fostering a culture of purpose, engagement, well-being and recognition.

Empower
Creating an environment where employees can learn, lead and drive initiatives.
Six Pillars for
People Transformation
- Ensure adherence to all statutory and regulatory HR requirements.
- Align to employee centric HR policies
- Build awareness and accountability
- Hire right and Hire fast
- Capability based hiring, aligned with business goals
- Position the organization as employer of choice
- Employee referral program
- Voice of employees
- Enhance employee experience through engagement and wellness.
- Drive culture-led initiatives
- Digital & Social Visibility
- Build recognition culture
- Embed core values in day to day behaviours
- Build future-ready skills focus on employee learning and development
- Business/function specific training programs
- Foster a coaching and mentoring culture
- Strengthen performance driven culture
- Implementing a fair and transparent reward mechanism
- Design clear growth pathways to retain high-potential talent and drive career progression.
- Automation of HR Processes
- Data-Driven Analytics
- Employee Self-Service Tools
These 6 pillars will align with the E3
model and help us to achieve our great place to work goals

Credibility

Respect

Fairness

Pride

Camaraderie
Become great
place to work
To be recognized as a Great Place to Work – where people feel proud, empowered, and inspired to grow.






