PGDM (Advertising Communication)
Preamble:
EMPI pioneered in India one of the first programmes that combined advertising communication and marketing in one integrated programme to train people for India’s rapidly burgeoning media sector. The programme has now been re-oriented to address the drastic changes in the media sector today with movement away from traditional media of print and broadcast to internet based platforms. Unfortunately, there is a chronic deficit of talent in the field as there are four disparate strands of skill sets required-Technology, Content, Design and Marketing. Currently, one gets professionals with one or two, but not all skill sets. By making the AdCoMM Programme as an AI infused PGDM, the programme sets itself apart as one of the best PGDM programs in Delhi NCR to address this critical skill deficit in the industry.
AI is transforming the advertising and media industry by enabling precise targeting and personalization. Through advanced data analytics, advertisers can understand consumer behaviour and preferences, leading to highly tailored campaigns. AI tools also automate content creation, reducing costs and speeding up production. Real-time performance optimization allows for immediate adjustments based on feedback, enhancing campaign effectiveness. In media, AI improves content recommendations, increasing user engagement on platforms like streaming services. Overall, AI is making advertising and media more data-driven and efficient, fundamentally reshaping how brands connect with their audiences.
Scope and Objectives:
Students opting for PGDM in Advertising Communication would be able to:
- Foster creativity and innovation in developing advertising campaigns and communication strategies.
- Gain insights into various media channels, including social media, print, television, radio, and OTT platforms and how to leverage them effectively.
- Prepare students for Digital and Social Media marketing strategies that are drastically re-writing the rules of Advertising and Communication.
- Learn about application of AI in the advertising and media industry
- Gain an understanding and insight into how data analytics is used increase effectiveness of campaigns and shape advertising strategies.
- To provide hands-on training on planning and production of brand campaigns.
- Get an understanding of how to build, manage, and position brands through effective communication.
Job Opportunities
EMPI’s AdCoMM programme is considered as one of the best advertising and media programmes in Delhi NCR. Our placement cell is one of the most active for proving best placements in Delhi / NCR for our PGDM students. Students have been placed as
Art Director
Advertising Account Manager
Creative Director
Media Planner/Buyer
Digital Marketing Specialist
Copywriter
Content Writer
Brand Manager
Market Research
Analyst
Public Relations
Specialist
Social Media
Manager
Content Strategist
Influencer Marketing Specialist
Event Coordinator
Our alumni can be found in almost all major media companies across the spectrum. They are working with the leading agencies like Lintas Lowe, Leo Burnett, McCann Erickson, Mudra, JWT, FCB ULKA, R K Swamy BBDO, Euro RSCG, Publicis, Corporate Voice, Perfect Relations, IPAN, Genesis, Bates David, Wizcraft, Percept H,PDM, Rediffusion etc. Further they are Filmmakers with the likes of the legendary Prahalad Kakkar and have also set up their own Enterprises.
How do I apply for EMPI’s Advertising Communication PGDM Programme?
Click on the Apply Now button and follow the instructions given.