Program Objective
The course is designed with the objective to learn modern managerial tools, new practices and techniques in marketing management and to develop conceptual knowledge and behavioral skills to cope up with developing challenges in the corporate world.
PGDM Marketing with International Finance course is designed to integrate financial objectives to every decision which impact the viability of organizations, in short and long terms ,whether relating to marketing initiatives, new product launches or be it deciding discount policies financial tools provide important resources for such daily decisions.
Program Structure - PGDM Marketing & International Finance
| Sub Code | Subject | Credits |
|---|---|---|
| 101 | Essentials Of Business Management | 3 |
| 102 | Economics For Managers | 3 |
| 103 | Financial Accounting | 3 |
| 104 | Marketing Management | 3 |
| 105 | Quantitative Technique | 3 |
| 106 | Management Information System | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 201 | Human Resource Management | 3 |
| 202 | Organisational Behaviour | 3 |
| 203 | International Business Environment | 3 |
| 204 | Financial Management | 3 |
| 205 | Product & Brand Management (Mkt.) | 3 |
| 206 | Corporate Finance | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 301 | Sales & Distribution (Mkt.) | 3 |
| 302 | Service Marketing (Mkt.) | 3 |
| 303 | Social Media & Digital Marketing | 3 |
| 304 | Direct & Indirect Taxes | 3 |
| 305 | Risk & Insurance Management | 3 |
| 306 | International Finance | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 401 | Research Methodology | 3 |
| 402 | Entrepreneurship Development (All) | 3 |
| 403 | Marketing Analytics (MKt. & Agri.) | 3 |
| 404 | Logistics & Supply Chain Mgt. (MKt. & Agri.) | 3 |
| 405 | Strategic Financial Management | 3 |
| 406 | Financial Analytics | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 501 | Strategic Mgt. | 3 |
| 502 | Business Law (All) | 3 |
| 503 | Corporate Governance | 3 |
| 504 | Operations Management | 3 |
| 505 | CRM (MKt. & Agri.) | 3 |
| 506 | Wealth Management | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 601 | Marketing Research | 3 |
| 602 | SAPM | 3 |
| 603 | Business Ethics | 3 |
| 604 | Sustainable Development | 3 |
| 605 | SIP Project | 3 |
| 606 | SIP VIVA | 3 |
| Total | 18 |
Eligibility & Admission Procedure
- Bachelors degree from a recognised university with at least 50% (45% for reserved categories).
- Score in any one of the six all India tests i.e.(CAT, XAT,CMAT,ATMA,MAT, GMAT) or the common entrance examinations if any conducted by the respective state governments.
- Score of academic performance in 10th standard ,12th standard, undergraduate degree/ post graduate degree.
- Group discussion / PI.
Career Opportunities
- Career options will include Business Development Manager, SAP Consultant, Analyst, Accounts Manager, Marketing Manager, Market Research Analyst, Sales Manager, Media Planner, Product Manager, Area Manager, Branch Manager, Sr. Sales Officer, Specialist Financial Planning and Analysis, Finance Manager, Finance Analyst , Sector Analyst, Merchant Bankers, Financial Consultants, Wealth and Portfolio Managers, Asset Managers , Audit Officer, Jr. Fund Manager, Fund Associate, Finance Associate, Accounts In-Charge, Underwriting Officer.
Apply for Two Years Full time PGDM Program approved by Savitribai Phule Pune University and approved by AICTE
DTE Code : 6102 | 30th Batch
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