Program Objective
The primary objective of this course is to teach students contemporary managerial tools, new practices and techniques in marketing management and to enhance understanding of the concepts and behavioral skills in order to deal with new challenges in the corporate world.
PGDM Marketing with HRM course is designed to provide insights on developing strategies, initiatives and programs for business performance with focus on organization design, analytics, change and development where best practices in HRM can be implemented for sustained competitive advantage in organization.
Program Structure - PGDM Marketing & HRM
| Sub Code | Subject | Credits |
|---|---|---|
| 101 | Essentials Of Business Management | 3 |
| 102 | Economics For Managers | 3 |
| 103 | Financial Accounting | 3 |
| 104 | Marketing Management | 3 |
| 105 | Quantitative Technique | 3 |
| 106 | Management Information System | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 201 | Human Resource Management | 3 |
| 202 | Organisational Behaviour | 3 |
| 203 | International Business Environment | 3 |
| 204 | Financial Management | 3 |
| 205 | Product & Brand Management (Mkt.) | 3 |
| 206 | Industrial Relations (HR) | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 301 | Sales & Distribution (Mkt.) | 3 |
| 302 | Service Marketing (Mkt.) | 3 |
| 303 | Social Media & Digital Marketing | 3 |
| 304 | Performance Management System (HR) | 3 |
| 305 | Human Resource Accounts & Audit (HR) | 3 |
| 306 | Labour Law (HR) | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 401 | Research Methodology | 3 |
| 402 | Entrepreneurship Development (All) | 3 |
| 403 | Marketing Analytics (MKt. & Agri.) | 3 |
| 404 | Logistics & Supply Chain Mgt. (MKt. & Agri.) | 3 |
| 405 | HR Analytics | 3 |
| 406 | HR Compensation & Benefits | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 501 | Strategic Mgt. | 3 |
| 502 | Business Law (All) | 3 |
| 503 | Corporate Governance | 3 |
| 504 | Operations Management | 3 |
| 505 | CRM (MKt. & Agri.) | 3 |
| 506 | Organizational Change Mgt. & Org. Development |
3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 601 | Marketing Research | 3 |
| 602 | Labour Law -2 | 3 |
| 603 | Business Ethics | 3 |
| 604 | Sustainable Development | 3 |
| 605 | SIP Project | 3 |
| 606 | SIP VIVA | 3 |
| Total | 18 |
Eligibility & Admission Procedure
- Bachelors degree from a recognised university with at least 50% (45% for reserved categories).
- Score in any one of the six all India tests i.e.(CAT, XAT,CMAT,ATMA,MAT, GMAT) or the common entrance examinations if any conducted by the respective state governments.
- Score of academic performance in 10th standard ,12th standard, undergraduate degree/ post graduate degree.
- Group discussion / PI.
Career Opportunities
- Career options will include Business Development Manager, SAP Consultant, Analyst, Accounts Manager, Marketing Manager, Market Research Analyst, Sales Manager, Media Planner, Product Manager, Area Manager, Branch Manager, Sr. Sales Officer, Specialist Financial Planning and Analysis, Finance Manager, Finance Analyst , Sector Analyst, Merchant Bankers, Financial Consultants, Wealth and Portfolio Managers, Asset Managers , Audit Officer, Jr. Fund Manager, Fund Associate, Finance Associate, Accounts In-Charge, Underwriting Officer.
Apply for Two Years Full time PGDM Program approved by Savitribai Phule Pune University and approved by AICTE
DTE Code : 6102 | 30th Batch
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